SOFT SAVING: CELEBRATE LIFE, SAVE SOFTLY

Soft Saving: Celebrate Life, Save Softly

Redefining the Purpose of SavingFor decades, traditional economic advice has actually leaned heavily on the concepts of frugality, postponed gratification, and hostile saving. From removing morning coffee to giving up vacations, the message has been loud and clear: conserve now, appreciate later. However as social values shift and individuals r

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